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Conjoint Analysis

Increasing profitability through customer-optimised offers

Obtain optimal prices for customer-optimised offers by means of analytical procedures.

Conjoint analysis is a method which ranks product specifications and attributes according to their importance to the customers.

Conjoint analysis delivers concrete ideas for product design and the marketing instruments to be employed.

Procedure:

  • Selecting attributes and levels
  • Deciding on the survey design (product attribute combinatorics)
  • Ranking product attributes (done by respondents)
  • Defining the optimal price / benefit ratio for products with differing attributes
  • If applicable: market simulation