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MCG - Management Contracting Group » Products » Strategy Development » Balanced Scorecard

BSC – Implementing the vision in all operational areas

Communicating and implementing strategies

Where?	We decide on the goal for the development of our organisation.
What?	We select suitable strategic activities / measures to achieve the goal.
Who?	We determine who implements the measures(responsibility / motivation).
How?	Using appropriate benchmark figures, we can ascertain how effective our measures are.
When?	We operationally control the strategic process on the basis of a desired value – actual value comparison.

The 4 perspectives of the Balanced Scorecard

Financial Perspective: To succeed financially, how should we appear to our stakeholders?
Customer Perspective: To achieve our vision, how should we appear to our customers?
Business Process: To satisfy our stakeholders and customers, what business process must we excel at?
Learning and Growth: To achieve our vision, how will we sustain our ability to change and improve?