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Blue Ocean Strategy

Uncontested Market Space through Value Innovation

Differentiation strategy or cost leadership? – Not necessarily a contradiction, because a company which operates in a Blue Ocean is able to realize both. As a reason of value appreciation of the output with the simultaneous opening of whole new markets and elimination of cost-intensive factors, competition and classic competitive strategies become obsolete. The positioning in a Blue Ocean and the thereby creation of new demand guarantees the accomplishment of the companies long-term goals.

There is plenty of fish in the sea – so strive for new shores!

6 principles of Blue Ocean Strategy

Principles of strategy formulation and execution

  1. Reconstruct market boundaries
  2. Focus on the big picture, not the numbers
  3. Reach beyond existing demand
  4. Get the strategic sequence right
  5. Overcome key organizational hurdles
  6. Build execution into strategy