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Strategy Maps

Building blocks for successful strategy implementation

Every strategic orientation requires a specific cause-effect web of measures.

 The strategy map represents these cause-effect relationships and links them to the four BSC perspectives

Three basic strategic options:

Product Leadership: e.g., 3M, Nike, Intel, Sony

  • high technological input
  • learning organisation
  • design networks
  • rapid innovation

Operational Excellence: e.g., Wal-Mart, Hofer, FedEx, Toyota

  • extreme process orientation
  • lowest prices, cost leadership
  • reliable delivery service
  • limited line of merchandise

Customer Intimacy: e.g., The Ritz Carlton Hotel, Intersport Eybl (in part), all good consulting companies

  • mass customization
  • one-to-one communication
  • active relationship management
  • deployment of IT tools (CRM)