The Balanced Score Card helps to communicate and implement Strategies
|Where?||We decide on the goal for the development of our organisation.|
||We select suitable strategic activities / measures to achieve the goal.|
||We determine who implements the measures(responsibility / motivation).|
||Using appropriate benchmark figures, we can ascertain how effective our measures are.|
||We operationally control the strategic process on the basis of a desired value – actual value comparison.|
The 4 perspectives of the Balanced Scorecard
- Financial Perspective: To succeed financially, how should we appear to our stakeholders?
- Customer Perspective: To achieve our vision, how should we appear to our customers?
- Business Process: To satisfy our stakeholders and customers, what business process must we excel at?
- Learning and Growth: To achieve our vision, how will we sustain our ability to change and improve?