{"id":2376,"date":"2015-02-13T17:25:32","date_gmt":"2015-02-13T16:25:32","guid":{"rendered":"http:\/\/commcg-buckeburg.savviihq.com\/?p=2376"},"modified":"2015-02-27T10:10:04","modified_gmt":"2015-02-27T09:10:04","slug":"gabriel-chemie-implementation-of-the-growth-strategy-2020-with-bigstep","status":"publish","type":"post","link":"https:\/\/www.mcg-experts.com\/en\/gabriel-chemie-implementation-of-the-growth-strategy-2020-with-bigstep\/","title":{"rendered":"Gabriel Chemie – striving for Growth with the BigStep\u00ae Method"},"content":{"rendered":"

GUMPOLDSKRICHEN. Sep. 2014, Gabriel Chemie, a leading European Masterbatch producer with its headquarter in Gumpoldskirchen, Austria has engaged MCG to support the formulation and implementation of the Growth Strategy 2020. The shareholders expectations were defined with an increase in Sales by 70% and an EBIT Margin of 8% till 2020.<\/p>\n

In the Screening Phase of the BigStep\u00ae Process, the MCG analyzed the Growth Capability of the company together with the Management Team. Necessary prerequisites like existing and potential new customers, markets, products, resources, manufacturing capabilities, processes in general, leadership qualities, the accounting infrastructure and supply chain were screened. For this purpose Fritz Loidl and Markus Gahleitner (both MCG) conducted qualitative Interviews with the Key Players of the Organization and analyzed Facts & Figures e.g. Turnover and Earnings over the last years evaluated market potentials, competition, price levels and the strategic gap.<\/p>\n

Furthermore, MCG conducted a Voice of the Customer Analysis (VOC) with two different minded customer segments, on the one hand customers with a positive attitude towards Gabriel Chemie and on the other hand negative ones, to get a good picture of the market perception of GC. With all this information we started the BigStep\u00ae Workshop.<\/p>\n

The opening question was: \u201cWhat do we have to do in our home and export markets to achieve our growth and earning targets?\u201d Within 2 days and with 31 employees (of different countries) we formulated a coordinated Growth Strategy with a clear plan of projects and maesures for all countries including Austria, Germany, Czech Republic, Poland, Hungary, Romania and Russia and other export markets.<\/p>\n

The BigStep\u00ae Workshop followed a role based approach with debaters (working on solutions), critics (questioning the solution) and networkers (cross-linking information). As usual, the BigStep\u00ae Workshop had three sessions. At the beginning the current situation of the respective market had been discussed followed by the definition of the targets. In the last session the projects and measures were determined. Through this approach every participant got a perfect overview and understanding of the different challenges of every single market. After every session the participants found the latest minute of the meeting in their BigStep\u00ae Inboxes so they had all the necessary information at any time at hand.<\/p>\n

The result of this BigStep\u00ae Workshop was a project plan with 66 projects, which will be executed in several waves according to available resources within the next 12 months. The implementation follows a proven execution process, the BigStep\u00ae Engine by name, which is a structured, transparent and consequent process that ensures that the things get done.<\/p>\n

\n

 <\/p>\n

Erich Guttmann, Chief Commercial Officer, Gabriel Chemie:<\/p>\n

\"Guttmann\"<\/a>\u201eWe have achieved a lot with the BigStep\u00ae Method. I am enthusiastic about how all participants worked on a common solution. Now we have to execute the agreed projects and measures. To ensure the execution we cooperate with MCG, because of their experience and a proven process in implementing strategies.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

Formulation and Implementation of a Growth Strategy is a major task for all companies. The MCG ensures the successful implementation at Gabriel Chemie, a leading European Masterbatch producer, with the proven BigStep\u00ae Method.<\/p>\n","protected":false},"author":9,"featured_media":648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"c_solutions":[70,96,97,99,104],"c_topics":[25,24],"class_list":["post-2376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","c_solutions-bigstep-method","c_solutions-strategy-validation-process","c_solutions-gap-analysis","c_solutions-growth-capability-analysis","c_solutions-multi-project-management-training","c_topics-umsetzung-en","c_topics-wachstumsstrategien-en","blog-entry clr","thumbnail-entry-style"],"yoast_head":"\nGabriel Chemie - striving for Growth with the BigStep\u00ae Method - MCG Experts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mcg-experts.com\/en\/gabriel-chemie-implementation-of-the-growth-strategy-2020-with-bigstep\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gabriel Chemie - striving for Growth with the BigStep\u00ae Method - MCG Experts\" \/>\n<meta property=\"og:description\" content=\"Formulation and Implementation of a Growth Strategy is a major task for all companies. The MCG ensures the successful implementation at Gabriel Chemie, a leading European Masterbatch producer, with the proven BigStep\u00ae Method.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mcg-experts.com\/en\/gabriel-chemie-implementation-of-the-growth-strategy-2020-with-bigstep\/\" \/>\n<meta property=\"og:site_name\" content=\"MCG Experts\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-13T16:25:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-27T09:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mcg-experts.com\/wp-content\/uploads\/2014\/07\/GabrielChemie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Markus Gahleitner\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Markus Gahleitner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mcg-experts.com\/en\/gabriel-chemie-implementation-of-the-growth-strategy-2020-with-bigstep\/\",\"url\":\"https:\/\/www.mcg-experts.com\/en\/gabriel-chemie-implementation-of-the-growth-strategy-2020-with-bigstep\/\",\"name\":\"Gabriel Chemie - 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