Increasing profitability through customer-optimised offers


Obtain optimal prices for customer-optimized offers by means of analytical procedures.

Conjoint analysis is a method which ranks product specifications and attributes according to their importance to the customers.

Conjoint analysis delivers concrete ideas for product design and the marketing instruments to be employed.

Procedure:

  • Selecting attributes and levels
  • Deciding on the survey design (product attribute combinatorics)
  • Ranking product attributes (done by respondents)
  • Defining the optimal price / benefit ratio for products with differing attributes
  • If applicable: market simulation

REFERENCES

  • MCG Delphi Automitive
  • Electrovac_MCG
  • MCG Miba
  • Senoplast MCG
  • W&P Zement MCG