Brilliant ideas can be organized.

J. R. Oppenheimer

Innovation performance is essential for growth and survival of any organization. According to a study of the american productivity and quality control (APQC) strong growing companies generate up to one third of their revenue with products, which are not older than 3 years. Product life cycles have shrank by on average 40% within the last 50 years. (Lunau, Design for Six Sigma). Product innovation is a key element for prosperity of companies and society. In our Survey concerning the innovation performance of the Austrian and German manufacturing industry, which we carried out in cooperation with the Johannes Kepler University of Linz in 2008, we found out that there is a significant difference between top and low performing companies.

With the open innovation method we can speed up your innovation process and thereby create competitive advantages. We concentrate on 4 issues:

Cost to Market

Costs incurred from the beginning of the product development until market launch.

New to Market

Solutions that lead to sustainable advantages based on their novelty and innovative potential.

Time to Market

Shortening of the period from the beginning of the development until market launch.

Fit to Market

Increase of customer acceptance of the new product and therefore creating a higher willingness to pay for increased value.


  • MCG Delphi Automitive
  • Electrovac_MCG
  • MCG Miba
  • W&P Zement MCG