The Balanced Score Card helps to communicate and implement Strategies

Where?    We decide on the goal for the development of our organisation.
 We select suitable strategic activities / measures to achieve the goal.
 We determine who implements the measures(responsibility / motivation).
 Using appropriate benchmark figures, we can ascertain how effective our measures are.
 We operationally control the strategic process on the basis of a desired value – actual value comparison.

The 4 perspectives of the Balanced Scorecard

  • Financial Perspective: To succeed financially, how should we appear to our stakeholders?
  • Customer Perspective: To achieve our vision, how should we appear to our customers?
  • Business Process: To satisfy our stakeholders and customers, what business process must we excel at?
  • Learning and Growth: To achieve our vision, how will we sustain our ability to change and improve?


  • AMI_Borealis_MCG
  • Dietzel Univolt MCG
  • Greiner Bio-One GBO MCG BigStep
  • MCG JKU Institut für Handel Absatz und Marketing
  • MCG Kastner
  • MCG Knorr Bremse
  • MCG Novomatic
  • Reichl und Partner MCG
  • MCG Rubble Master
  • Sabtours MCG
  • MCG TAB Austria
  • Trocellen MCG
  • MCG TSC International Food Products
  • MCG W&H