The Balanced Score Card helps to communicate and implement Strategies
| Where? | We decide on the goal for the development of our organisation. |
| What? |
We select suitable strategic activities / measures to achieve the goal. |
| Who? |
We determine who implements the measures(responsibility / motivation). |
| How? |
Using appropriate benchmark figures, we can ascertain how effective our measures are. |
| When? |
We operationally control the strategic process on the basis of a desired value – actual value comparison. |
The 4 perspectives of the Balanced Scorecard
- Financial Perspective: To succeed financially, how should we appear to our stakeholders?
- Customer Perspective: To achieve our vision, how should we appear to our customers?
- Business Process: To satisfy our stakeholders and customers, what business process must we excel at?
- Learning and Growth: To achieve our vision, how will we sustain our ability to change and improve?
